Using Data Signals To Target, Engage & Convert In A World Without Cookies
A Talk by Beth Lazar and Jonathan Katz (Digital Media Solutions)
About this Talk
Data signals help advertisers understand consumer behaviors and intent, allowing for pinpoint-targeting of personalized messaging at scale. But using data signals effectively requires a detailed understanding of how to collect, aggregate, analyze and activate first-party data. In this session, we'll discuss the difference between a data warehouse and a data asset, and we'll share tips on how first-party data signals can be leveraged within the walled gardens of the media and advertising world.