Beth Lazar and Jonathan Katz
Digital Media Solutions Jonathan Katz, Chief Media Officer Beth Lazar, SVP of Emerging Products
About this speaker
Jonathan Katz, Chief Media Officer
An experienced serial entrepreneur in mobile and digital marketing, Jonathan Katz’s expertise consists of an extremely proven track record in search, social and programmatic media. Throughout his 20+ year career, he has scaled start-ups and brands across health insurance, government services, automotive, careers, education, consumer finance and politics. As Chief Media Officer for Digital Media Solutions (DMS), Jonathan provides technical direction across the company in areas of marketing automation, product development, machine language learning, architecture and software technology. He leads the team working across the firm’s diverse set of divisions to drive new product innovation and strategic positioning and also oversees customer acquisition teams across all media channels. Always striving to remain innovative, Jonathan is now charting a new path via artificial intelligence marketing in performance media that will revolutionize the industry.
Beth Lazar, SVP of Emerging Products
An experienced digital marketer and certified customer acquisition specialist, Beth Lazar has a demonstrated history of contributing to positive company growth. Her skill set is wide ranging, inclusive of performance advertising, digital strategy, sales, IT, strategy and product integration. Throughout her career, Beth has had a hand in the success of several influential companies within the digital performance advertising space, including SmarterChaos and She Is Media – both acquired by Digital Media Solutions (DMS) in 2020 – where she managed the performance marketing programs and account relationships for the company’s largest clients. Beth also founded Recycled Dog Media, a venture in which she further honed her skills across digital performance-based marketing and media buying, product marketing and brand management. Today, Beth serves as SVP of emerging products for DMS. In her role, Beth is responsible for the development and continuous improvement of DMS Exchange and related DMS owned-and-operated sites, including vertical development, process development and operational management.