Gaurav Sethi
About this speaker
The affiliate channel often represents a significant source of revenue for app makers. It also represents a blind-spot for app makers as there is little visibility into the customer journey driven by affiliates. In this talk, Virus Positive will show the many ways that less reputable affiliates use to hijack your customer journeys and impact revenue, SEO, and advertising yield, while putting an apps’ brands at risk. VP will then show how other large brands find and stop this behavior in an effective and ROI positive manner.